Usually quite common in Asia, “Pop-up” stores are fast becoming a way to beat the recession for many small traders, and big brand companies. What are the advantages of a “pop-up” store, and how can you benefit from this new trend.
For several years in the Malls and shopping centers across Asia, “pop-up” stores or kiosks as they may be known to some people, have always been a popular place to shop or promote a product.
Now that Malls across America have empty stores, and many have even closed- as consumers tend to watch their dollars as they shop, rather than use their card like the old pre-recession days.
Pop-up stores are often taking the place of once traditional retailers, offering often quality goods and services at knock down prices. These stores also allow independents a chance to sell to the public, in a place normally reserved for branded stores.
The advantages of temporary stores or pop-up stores are well known in Asia. Because the store is temporary, overhead costs are low, and that brings prices down for the consumer. It also allows, new products to be sold, directly to the consumer without the initial high cost.
Some temporary stores can also sell home produced products, which large strip mall retailers would not traditionally promote. Therefore helping the local economy, as well as offering you the consumer more choice.
Pop-up stores are actually in reality the real worlds answer to a website. Online retailers have always benefited from selling certain products, larger stores ignore. Now they are available inside the very same Malls that once shunned these unique products.
Consumers benefit, local communities benefit if they are produced and sold by local people. And traditional branded stores also have to compete, when previously many people complained, each strip mall was the sameweb, because the stores and the products were the same.
Asians are avid shoppers, some people say more consummative then even American shoppers. But in most Asian countries, the difference was choice, as normal people with a bit of initiative were always allowed to trade inside most Malls. Cutting down on unemployment by creating locally-based jobs, and offering consumers a more affordable range of products.
Leave a Reply